You Are A Brand.
I never knew I was a brand. That I am an actual walking billboard advertising myself. Eek!
Your personal brand is important.
This goes far beyond the way you dress. It is how you hold yourself. It is your lifestyle. It is who you associate with. It is what you post on social media. It is every nook and cranny. It’s things you might not even think about. It is how clean you keep your car!
According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal–branding concept suggests instead that success comes from self-packaging.
Your brand matters because it is what you are projecting to the world. It is what you are telling people about yourself. It is what people think about when your name is mentioned. So what do you want to be known for? What do you want to improve? What steps can you take to make a mark and developing your brand?
What You Can Do To Develop Your Brand.
First I suggest setting a clear goal. Know exactly what you want and what you want to be known for. Do you want others to come to you for advice about finance? Do you want to be regarded as confident and a thought leader? What image do you want others to have of you and then find ways to make that happen.
Make it happen. My next point. Once you have figured out what you want and who you want to be, do it. Stop making excuses. Make plans. I have found it helpful to have a list. I keep an excel spreadsheet of my goals and notes on how to achieve each. I also give myself time frames. Goals are merely words if no game plan is established.
In your face. Ok, maybe not in an obnoxious way, but don’t sit in the corner and keep to yourself. Start becoming an expert in your area of interest. And it is worth repeating, be aware of your online image. There is power in the world-wide web, and that power can ruin your image fast. Make sure you are projecting what you want to be known for. Be mindful of what you are posting.
Knowledge is power. Read. Study. Educate yourself. As mentioned before, become the expert. Please note, this does not say become the know it all. There is a difference. You don’t want to be that person who monopolizes every conversation. There is a lot to be learned by listening.
Rebrand. Never stop growing. Never stop learning. And if you continue to improve yourself, you will need to rebrand yourself. With growth comes necessary changes.
Dress the part. I said earlier that they way you dress is not the only part of your brand, but it does plays a large role. Make sure you are always presentable. It will just happen to be that day that you phone it in when your biggest client or opportunity comes up and you aren’t presentable.